Joshua Boermans

Professional Profile

Commercial B2B professional and co-founder with 6+ years of experience in SaaS, IT services, and business development. Specialized in lead generation, account management, and strategic partnerships within startups and scale-ups. Proven track record in achieving revenue growth (ARR up to €180K), customer retention, and market expansion in Europe. Combines sales expertise with technical knowledge through completed IT bootcamp and hands-on experience in software development.

Completed IT Education

IT Bootcamp - Full Stack Development

BEE Organisation

2025

Skills: Full-stack development, network management and security, systems administration

Practical experience: Software development and IT projects applied to real-life scenarios

Work Experience

Co-founder - Strategic Partnerships & B2B Growth

UNIT

Dec 2024 - Present

Co-founder of an IT service provider specialized in custom software and digital solutions for businesses.

Responsibilities:

Responsible for business development, sales, and strategic partnerships
Developing growth strategies and commercial propositions
Intensive collaboration with clients to translate needs into technical solutions
Setup of website, positioning, and commercial processes

Results & Impact:

3 new clients acquired
€180,000 revenue realized
Successful market introduction and positioning of UNIT

B2B Sales Development Representative

NCC Group - Escode

Oct 2022 - Jul 2024

International cybersecurity and software escrow organization focused on enterprise and mid-market clients.

Responsibilities:

Building and managing a B2B client portfolio
Identifying upsell and cross-sell opportunities
Analyzing market trends and client needs
Building strategic collaborations with IT lawyers and partners

Results & Impact:

Structural expansion of client portfolio
Established new partner channels within legal sector
Improved sales strategies through market and client analysis

B2B Account Executive

Trusted Shops

Jan 2022 - Jun 2022

SaaS solution for e-commerce businesses focused on trust, reviews, and conversion optimization.

Responsibilities:

Conducting product demonstrations and commercial presentations
Managing and expanding existing client relationships
Achieving and exceeding sales KPIs
Responsible for complete sales process from lead to closing

Results & Impact:

30 new clients acquired
~€80,000 annual recurring revenue (ARR) realized

B2B Business Development Representative

XcellerateLabs Nottingham

Jan 2019 - Jan 2022

Cloud-native consultancy specialized in digital transformation for enterprise clients.

Responsibilities:

Generating and qualifying leads within the European market
Optimizing sales pipeline in collaboration with sales & marketing
Maintaining contact with IT professionals and C-level executives
Supporting and coaching junior team members

Results & Impact:

Strengthening XcellerateLabs' European market position and their clients
Contributed to multiple growth trajectories at startups
Support in successful acquisitions and financing rounds (>€500K)

Facility Officer

Randstad Amsterdam

Feb 2016 - Jan 2019

Operational role within catering and facility services.

Responsibilities:

Ensuring customer satisfaction and service quality
Complaint handling and solution-oriented approach
Development of presentation and communication skills

Results & Impact:

Gained experience with process discipline and customer interaction
Developed strong foundation in service-oriented work

Achievements

Throughout my career, I have demonstrably contributed to commercial growth, market expansion, and strategic collaborations within B2B, SaaS, and IT environments. In various roles, ranging from Business Development and Account Executive to co-founder, I have successfully tapped new clients and markets and built sustainable client relationships.

Revenue Growth

€180,000 revenue realized at UNIT as co-founder
€80,000 ARR generated at Trusted Shops
Contributed to financing rounds >€500K at startups

Client Acquisition

30+ new clients acquired at Trusted Shops
3 strategic clients within 3 months at UNIT
Multiple startups supported in growth trajectories

Partnerships

Partner channels established within legal sector
Strategic collaborations with IT lawyers
Strengthening European market position at XcellerateLabs

Business Impact

3 startups successfully acquired
2 organizations successfully financed
Market introduction and positioning of UNIT

Technical Skills

Programming & Development

Python HTML/CSS JavaScript C# Arduino MySQL

Development Tools

Visual Studio Code GitHub Git

CRM & Sales Tools

Salesforce HubSpot Pipedrive SalesLoft

Prospecting Tools

LinkedIn Sales Navigator Cognism ZoomInfo RocketReach Lusha

AI & Automation

ChatGPT Claude Gemini Genspark Zapier N8N

Commercial Skills

Listening Skills

Communication

Service-Oriented

Relationship Management

Lead Qualification

Commercial Insight

Analytical Thinking

Problem Solving

Presenting

Storytelling

Customer-Focused

Objection Handling

Negotiating

Contract Closing

Education

Bachelor Facility Management

The Hague University of Applied Sciences

2020

Focus on leadership, process optimization, and team coordination. Broad insight into facility management, operational processes, and organizational management.

MBO4 Facility Management Leadership

MBO College Airport

2015

Leadership and organizational skills in technical environments

Languages

Dutch Native

English Native

Russian In Development

Interests & Hobbies

Cycling

Trading

Guitar Playing

DIY Projects

Travel

Software

Ready for the Next Step

Ambitious professional with 6+ years of B2B experience and completed IT education, ready to deploy my commercial expertise and technical knowledge for your organization.

Available immediately • Amsterdam/Hoofddorp area • 32-40 hours per week

References

References available upon request